![[A Blog Post Is a Very Long and Complex Search Query to Find Fascinating People and Make Them Route Interesting Stuff to Your Inbox#^zo83hu]] - Your audience should be equals. They should be people who can help you grow as well by continuing to evolve yourself. ![[A Blog Post Is a Very Long and Complex Search Query to Find Fascinating People and Make Them Route Interesting Stuff to Your Inbox#^mq26ar]] - Numbers is not worth it, you want quality in followers, not quantity, or else it will also harm things like churn, retention, etc. Your marketing should be specific.