As much as different tactics can be proven to work, [[My Resources/My MOCs/Authenticity]] sells and achieves this in a natural way that is sustainable. - Encouraging belief through [[Rationality]] - Can turn into unhealthy [[Manipulation]] ## Factors - reduction of cognitive dissonance - objectivity of information - he can fake objectivity through confidence - positive facial cues ## Strategies - pattern interrupt - [[Metaphor]] - etaphor is used to understand and change perspective - [[Writing persuasion elements]]