- Based on what I know about human behavior: - For normal videos, [[People don't have a deep desire to learn and do certain things, so you have to get them to]] - This requires you to do [[Copywriting]] like a [[PAS Writing Framework]] - During presentation of solution, you incorporate awe to make them more receptive - This is why [[Point, story, metaphor, summary writing structure]] works - Point is the feeling they have - Story is the illustration of it to inspire awe - Metaphor is to make it fun to learn - Summary is practical takeaway - System 1 first, then system 2