If you are either largely optimistic or are trying to sell to as many people as possible, you will try to motivate everyone to join your product. But [[Ethical marketing]] suggests you also have a section where you let people know if it is not for them. I think this is important for services where there is no refund. ## Examples - [Qualifying literally everyone](https://ilovecreatives.com/quiz/creative-copywriter-course?%3Futm_source=paid-ads&utm_medium=Meta&utm_campaign=CCC-Quiz&fbclid=PAAaaMzhEMvUmfxoMMac1Hp4u-oaFNlS7EFU3CWPTgaYH9SbcT4jt1JWhJZ10_aem_AXN98o-clZ2b7br1HSjpLmK7hAWqxVZ1RNzZ6wXzIxXz4uI1WVa85lSXlLE-nLYuHZI8jjEyEm76xE2NVMbUhmDJ) - To be fair the people not qualified are those who do not fall into one of those buckets, so then they wouldn't even have an answer? This just shows how the course is part of them? Interesting, maybe that can be something I do as well to help people with their journey