there is no essence to relevance
- relevance is like Tuesday events - no systematic input. other than relevance, there is nothing they share, they are not stabely relevant
- even oxygen is not stable in our needs - we can commit suicide by choking yourself to death
something that is relevant will command our attention
this fittedness is constantly changing, theory of evolution
thus, we can't logically assess similarity because of this [[Transjectivity]] in heuristic