Instead of focusing on the immediate retention of a single video, we need to think about retention across multiple videos for audience building. Founded on the biological exploitation of people's sensory inputs. Make the brain process things about your content - Text - Characters and stories add depth - Showing not telling, make them process it on their own - Sound - Movement - Make them critically think - that's why stories are powerful - leave a random feature until end of the video - ex) why youre wearing a hat ## Retention is not just flashy edits Right now it may seem like the norm because most viral videos have them, but my niche is a bit different and people have more focus on the value rather than how much it soothes one's ADHD. The point of retention is to keep the viewer interested and focused on what you have to say. If you're Marques Brownlee, the emphasis is on clean b-roll on technology, putting yourself a bit out of the picture. Be mindful of your own content and how far you need to take it. In my case it's not needed for the specific tutorial videos, but for beginner-friendly videos where I am trying to capture a larger, young audience it might be more important. Retention editing makes stimulation focused on sensory rather than you. A retention style video may not relate with your target audience. ## Too much can be bad > The best steakhouses only serve you the steak and nothing else. Bad franchises cover it in sauces to distract you ## Choose which words to emphasize as you're speaking - I should probably bold what i want to emphasize? actually be mindful of how i talk and see if it does emphasize the right words ## Retention for non-story videos for tech - here's two things i like about tech, and one thing i dont were anticipating - if theres no tension then we can leave the iphone has had massive success, but this time, x the way you reveal information ## Against https://www.reddit.com/r/editors/s/cWyOq4wOjp https://www.reddit.com/r/NewTubers/s/peJIizLRem dr. k doesn't need to retention edit because people go for knowledge Might not be necessary for [[My Video Editing Style]]