how we gain attention on social media used to cover up what we believe is our non-attractive self have too much and there's prejudice have too little and people we need to get warmed up first before caring about you sure people may be more inclined to pay attention when you have it on, but if you don't get them another reason to stay, when it's night time and it's all washed off they're going to leave and have second doubts The problem is, makeup isn't a necessity, but a social construct we have all agreed to value