> A Core Idea is the most important thing you uniquely have to say. It can be a story you need to tell, an idea you need to share, or a message you need to spread. It’s the most distilled expression of what you believe to be true; it's the combination of what you’ve done, what you know, and what you stand for. It’s the pit of the whole avocado. Your Core Idea is your shiniest dime, your most central idea. Idea from [[David Perell]] The foundational focus of your writing that is unique and surprising. Keep it concise, but not short. Do not lose meaning. Consider keeping it catchy and simple for easier sharability. Types: - Ideas - Values - Stories - Messages ## Levels - One-sentence summary - ex) Do unto others as you would have others do unto you. - Coined phrase - A packaging (label, phrase) people can identify with when condensing your ideas - Catchy title - Can set it as your titles for newsletters - Shareable - Easy to transfer to another person in conversation - Prompts - A generational pattern you notice in society - An everyday obstacle that you struggle with - A cultural phenomenon where you have a hot take - Or an emotion that’s hard to articulate, but felt by thousands of people. - ex) Golden rule - Stories ### Tactics - Drown kittens, focus on objectivity - Conversational fluidity - Easy to introduce - Phonetically fun - Mysterious ### Properties - Be made interesting in 10 seconds - Engaging for 10 minutes - Personally fun to explore for 10 years ## Mine _What is interesting to you but also missing in the world?_ - [[Digital Self-Actualization]] probably best matches [[#Properties]] - Encompasses my brand but definitely not as simple or clear when you look into it - level up through self-directed goals - school to employee to self - Becoming a polymath