- Combats consumerism, just goes to mall to be in awe of all the things he doesn't care about - Contrasts it to how people don't have an idea in what they want, but they look around "a rush, of course, that has as little to do with their long-term happiness as taking a hit of heroin has to do with the long-term happiness of a heroin addict." ### Example - Think of food; a person who has simple meals can be just as satisfied as someone having fancy meals - Having fancy meals will heighten one's standards and create disappointment when they aren't met - Lose the ability to take delight in simple things - Unfortunately, people end up their "acquired taste for only the best" a good thing, but in reality, it only restricts and cucks them > Musonius says, that “the pleasure connected with food is undoubtedly the most difficult of all pleasures to combat.” Alternatively, we can adopt a [[Minimalism|minimalist]] mindset