- Become psychologically influential - make yourself immortal where people stream their success back to you. this is done by causing massive mindset shifts - this is done through nurturing long-form so you occupy someone's real-estate - people want to follow you for your BEST ideas - it's like liking an artist for their genre - you want them to stay consistent with your favorite album - How can you stay in the minds of your audience? - [[Be influential by making conversations action-oriented]]