A 3-layer circle created by Simon Sinek to conceptualize the qualities of a good leader. > People don't buy WHAT you do, they buy WHY you do it.  ## Why Your [[Purpose]]. Why do you get out of bed? ## How Processes that bring your why to life. In combination with why, is what makes you or your movement unique. ## What The actual deliverables. ## Further Reading https://simonsinek.com/product/golden-circle-for-organizations/