Ideas are much more important. you're telling me you have 40 hours in a week, and only one of those hours are for ideas?
It's the foundation at which the video can build upon.
There is no point in working on a video until you have good [[Packaging content]]
use identity and emotions to think of resonating video ideas
- **can a core casual and new viewer enjoy this video?**
- How is itunique and novel?