In a zero-sum market, you cannot have a strong MOAT if your advantage is accessible or general. Explained in [[Blue Ocean Strategy]] They won't be consistent because of the nature of competition in [[Zero-sum markets]] Youtube cares way more about "attention clusters" (remarkable) than pure metrics (CTR/AVD/Retention graph). Tools like packaging and storytelling will only help amplify the idea, as seen in [[The idea is everything]]