- Use a story to make a point
- Stories just make the content way better
- You can imagine the benefit for yourself
- The viewer is in the story
- Have your own story
- Tell someone else's story
- Metaphors use a lot
- Bridge gap between expert and beginner
- ex) to emphasize the lack of time you have in a day, you use fill in cups until your cup for YouTube is dry
- Make them think
- How can I come up a metaphor or a story