- Don't cut out the unstimulating, sometimes its required. overtrimming is worse - Only edit to fit the demands of the story, don't overly add stuff - Learn the technicals, then edit with your subconscious emotions ## Types - [[Retention Editing]] - [[Authenticity in branding]] - the lower the quality the more people respond and connect ## Process - Cut from end to only get the last take - Change common hotkeys to left hand - [[Video editing checklist]] ## Tips - Make sure it's aligned with your channel brand - If you follow trends people will be surprised when you show your true self during streams - When doing animations for an entire video, just do the whole thing then split it ## Footage keep virtually stimulating. instead of subway surfers, just use different rolls a roll is personal, confident, impactful statements b roll highest value is motion graphics to teach important information fast ### Effects #### Selective focus highlight darken hue for emotion points circles ## Subtitles captions 3 or less ## Flow things should move into frame. otherwise, do so with pop sound effect visual continuity by not having sudden visual focus jumps ## Audio Audio can influence mood ### Sources YouTube music lemmino freesound.org https://drive.google.com/drive/folders/1p2H8aEb78xAPM6zj8L6TUSn06bhpqIuk?usp=sharing ### Types #### Mood anticipation for feeling tension innovation for value #### Effects riser (suspense) hitter drones (intrigue) pause music during important fade out during end of segment ## Types ### Podcast - Jay Clouse has cool one - Subtle graphics - Bottom banner for key takeaways