- Don't cut out the unstimulating, sometimes its required. overtrimming is worse
- Only edit to fit the demands of the story, don't overly add stuff
- Learn the technicals, then edit with your subconscious emotions
## Types
- [[Retention Editing]]
- [[Authenticity in branding]]
- the lower the quality the more people respond and connect
## Process
- Cut from end to only get the last take
- Change common hotkeys to left hand
- [[Video editing checklist]]
## Tips
- Make sure it's aligned with your channel brand
- If you follow trends people will be surprised when you show your true self during streams
- When doing animations for an entire video, just do the whole thing then split it
## Footage
keep virtually stimulating. instead of subway surfers, just use different rolls
a roll is personal, confident, impactful statements
b roll highest value is motion graphics to teach important information fast
### Effects
#### Selective focus
highlight
darken
hue for emotion
points circles
## Subtitles
captions 3 or less
## Flow
things should move into frame. otherwise, do so with pop sound effect
visual continuity by not having sudden visual focus jumps
## Audio
Audio can influence mood
### Sources
YouTube music
lemmino
freesound.org
https://drive.google.com/drive/folders/1p2H8aEb78xAPM6zj8L6TUSn06bhpqIuk?usp=sharing
### Types
#### Mood
anticipation for feeling tension
innovation for value
#### Effects
riser (suspense)
hitter
drones (intrigue)
pause music during important
fade out during end of segment
## Types
### Podcast
- Jay Clouse has cool one
- Subtle graphics
- Bottom banner for key takeaways