## We shortcut through our context the exhange "excuse me im out of gas / there's a gas station around the corner", when taken literally, makes no sense, but we learn to extract relevance from the context to understand - so much assumptions being made - we always convey more than it was saying - you cant say everything ## Look at rules rules convey much more than they can say - "be kind" has different implications for each type of relationship . our ability to follow rules is based on judgment