[[Personal brands are your own search engine for finding cool people]], but you cannot do that if you don't even know who you are nothing highly fulfilling comes from a generic format. unique personal brands that stood the test of time were willing to sacrifice short term games for long term ones where they truly understood who they were i think balance might be key https://youtube.com/watch?v=CVK16uzjROA it's an interesting dilemma - on one hand you can still have personal value in the topics you talk about - in Ali Abdaal's case he finds meaning in helping people improve their lives. but at the same time, if you keep making generic content that is no longer relevant to your own personal growth, at what point do you start to feel [[Influencers are controlled by audience capture|audience capture]] and are hindering your life? how much can sharing an interest with fans soothe the discrepancy between your ideal social circle? isn't this only natural when you're broadcasting yourself online? hmm