- Why do people leave? - They can still see videos on the side. You don't have their attention. - if you don't give what they expect they will leave to find something that will capture it better. ## Ideation - [[The idea is everything]], think of it before you make the video - It's about who can think of the best ideas and thumbnails, and then sandwich your content into that - Satisfy the packaging ## Process - Undoes clickbait from [[Packaging content]] - 5 seconds should match title and thumbnail to assure not clickbait - Match the same vibe as the packaging in dimensions of information (declaring what you are doing), pacing (matching style) and mood (visual and auditory) - Intro foreshadows by giving sneak peek or an outline - always add more relevant curiosity gaps in the intro then they bargained for ## Elements - Target - characters or main focuses - who are they? - in educational videos, character are the viewers - ex) people making this mistake - concept - what are you trying to attempt - educational, what you are trying to learn - what is the big question that is the payoff and gets answered throughout the video - ex. Transformation - Heaven - Set up value for viewer - Show how you close the [[Curiosity gap]] - Understand why it's important - [[People don't have a deep desire to learn and do certain things, so you have to get them to]] - why is it interesting? - what happens if they fail? - ex. Stakes - Hell - Mistake - Urgency - Deterioration ### Types informational based clicks should be copywriting curiosity based should be story ### [[Paddy Galloway]] formula - Found in x post [^1] - Deliver on promise - Only share necessary context - Create intrigue - Establish roadmap/mission - Seamlessly flow into first storyline - In [[Educational content]], should just be the first point ### Vidcon formula rainy intro: result address objection instant - 45 sec or less why now why you #### Example The economy can sometimes feel… rigged. Wealth disparity grows larger which each passing year. Why? %% Pose question %% Well a big part of that, is down to a simple fact. We don't own stuff. So in this video we're going to talk about what the 1% don't want you to know about ownership, by explaining %% intrigue, enemy, tie with thumbnail %% 1. The real problem we're facing 2. The reason this problem exists 3. And the potential solutions that we should be pushing for %% Roadmap %% So.. starting off… %% Slow %% ## Tips - Add more value after the initial hook so they receive more than they initially came for ## Challenge video elements - Premise - Twist - Stakes ## Retention Editing [[YouTube Retention]] The change in immersion is crazy when comparing his clips https://youtu.be/HoMzNyXRp00?si=TtlyTmw9BjRkZlGP # References [^1]: https://x.com/PaddyG96/status/1806359958314680770?s=09