- [[Retention Editing]] - know when to have pattern interrupts? listen to your own attention ## Ideas - Improve or raise stakes ## Scriptwriting - [[YouTube Scriptwriting]] - spread key points evenly in a conversational tone - shorten retention danger zones - transitions, end of storylines, heavy context scenes ^n51m28 - fluff is to [[Connecting with your audience]] through your personal creativity ### Payoffs - if you dont have a why/thesis, then you dont have a north star to use as a filter for what happened - ! highlight payoffs in the script so you can see consistency - create building blocks to the major pay off of the video - Instead of explicitly saying something which can harm surprise and engagement from the influence of [[Availability heuristic]], first connect with [[System 1]] thinking through [[Storytelling]], to then build up the advice as a profound takeaway ### Anticipation - constant leading on - you'll see why - were forgetting - More to the surface - as you noticed there's an even bigger problem - threads is good practice for this - okay, here's - but that's not all ## Obstacles - retention fails - dont give payoff before context - create curiosity first instead and activately engage viewers mind. constraints led approach for educational