- [[Scriptwriting is boring because i'm focusing on the information over the engagement]] - People are starting to value scripts since it optimizes for engagement and retention, allows for foreshadowing - Helps editors since no need to cut out ramblings - Much more concise, higher retention - [[YouTube Retention]] ## Contents - Setup - Let them know they have something to look forward to see/learn every 60-90 seconds - Usually emotional - Tension - Feel excited as you work towards it - Payoff - Satisfaction ## Templates - hype up something - but why? 3 key principles - first is ## AI usage Instead of letting it write for you, use it to: - shorten sentences - vocabulary - improve flow ### Hook Example ``` Today we are going to apply the "Target-Transformation-Stakes" framework. # Task Write a text about [WHAT YOUR VIDEO IS ABOUT] following the "Target-Transformation-Stakes" for them consisting of the three parts "Stakes", "Target", and "Transformation" Target: Use 3 sentences to raise the stakes and make sure it’s clear the viewer knows it’s for them and why it matters. Transformation: Use 1 sentence to let the reader know what personal transformation/benefit they can expect. Be very specific about the outcome: tangible, specific, real, noun-oriented outcomes. Stakes: Use 1 sentence to let the viewer know what’s at stake. This can be a bold statement, a thought-provoking question, a controversial opinion, or a a weird, unique insight. Avoid using the word "stakes." # Role Act as an expert ghostwriter and scriptwriter. # Constraints Avoid metaphors. Avoid antithesis phrases. Avoid purple prose AT ALL COSTS Avoid words like "imagine, streamline, realm, game-changer, unlock, discover, skyrocket, abyss, vast, you're not alone, in a world where, revolutionize, etc" # EXAMPLE 1: "Target-Transformation-Stakes" text. If I were to tell you that the big mistake made in this clip is the same mistake that's killing your business, would you know what it is? I wouldn't blame you if you didn't because I see so many designers doing it. But let me tell you one thing, if you're one of these people making this mistake, then you need to do something about it now. At first, it might not seem important, but over time it will slowly start to eat at your business until there's nothing left and we don't want that. We want our businesses to be flourishing with a constant stream of clients, while we get to be super creative doing what we love, all while earning lots of money to create freedom. # EXAMPLE 2: "Target-Transformation-Stakes" text. Every creator wants to make predictable income for their business. But, even the most promising sponsorships can go completely wrong. So let's talk about the three mistakes you’re probably making that are ruining your sponsorship strategy, and the three red flags to look out for from brands so you can continue to grow your business with consistent sponsorship revenue. # Writing Style Write in the same style and tone as the EXAMPLE - plain and simple. Take a deep breath and try your hardest. You got this. ``` ## Relations - [[Point, story, metaphor, summary writing structure]] - This is more for single points and for explaining the significance of a point, but the above one is more for retention?